Success Story: BTS
“Activa PR does more than just ‘leverage’ client successes.
They are a partner that wins praise from clients and press alike,
building towards more successes.”- Dan Parisi, EVP, BTS
Customer PR Program Success
Few companies in the training industry get to work at the top of the executive food chain helping the giants of enterprise seed their new business strategies. BTS, a global leader in business simulations and strategy execution, called on Activa PR to help raise its visibility and showcase milestones achieved with top level execs at companies like Texas Instruments, Coca-Cola, Kimberly-Clark, NetApp, Sony, Toyota, and Humana, Inc.
Getting such prominent names lined up as references can be a daunting, nearly impossible task — but not for Activa PR.
With over 25 years’ cumulative experience in managing client references for press, Activa PR has developed a rigorous client-service methodology which treats our clients’ clients with the highest levels of professionalism and care. Our success in getting buy-in from companies, large and small alike, and promoting their use of innovative concepts is something in which we take great pride.
Within a few months, BTS’s first customer success story resulted in top placements in key industry and business publications. Since partnering with us in 2004, BTS has continued to attract headlines and to win prestigious industry awards for both themselves and their clients; cemented a leadership position in their market and grown from $24 million to more than $80 million.