Success Story: GoCar
“Evening Magazine, with its popular co-hosts and wide Bay Area viewership was definitely tops on our media wish list. That Activa PR was able to secure this high profile feature after just days of working with us is very impressive and speaks to their media relations know-how and ability to deliver record-speed results.”
- Nathan Withrington, CEO, GoCar Rentals, Inc.
HOT TOPIC – HOT HITS – GoCar
San Francisco’s newest tour guide, yellow, talking GoCars, guided by Global Positioning Satellite (GPS), had a need for speed. Lucky for them, “speed” is in Activa PR’s DNA.
Wasting no time with these talkative buggies, Activa PR quickly helped spread the word about GoCar’s novel approach to sight-seeing and application of technology by securing broadcast coverage on KPIX’s Evening Magazine (San Francisco’s CBS affiliate).
Next, The New York Times featured the company and founders in a “Circuits” section cover story, tipped off by contact from Activa PR. The New York Times hit launched GoCar to more acclaim and even more coverage in national and international press including USA Today, The London Times, Travel & Leisure, Next Magazine, the BBC and The Travel Channel – all in a few short months. Capping an exhilarating year for the start-up company, the GoCar was named by Time Magazine as one of the “coolest inventions for 2004,” and was featured on The Today Show.
As a direct result of the high-level exposure, GoCar has attracted additional investment interest and are planning to launch “the best way to see the sights” in two more U.S. cities as early as this year.