Launching the industry’s first ‘business’ social network for mentoring and coaching within a 60-day window
Within 60 days of working with Activa PR, iMantri went from a stealth-mode idea to a key player in the online mentoring space with exposure in both the social media and mainstream press. The New York Times, for instance, cleverly labeled iMantri as “the online dating approach to mentoring.” The attention garnered through Activa’s efforts helped iMantri fast-track industry credibility and capture the attention of potential partners, while building a solid pool of beta users on its Website.