Gregg Lindemulder

Gregg Lindemulder has more than 15 years of experience crafting  effective marketing and public relations content for technology companies. For  the last several years Gregg has been a senior writer for IBM specializing in predictive analytics and related topics including  customer analytics,  operational analytics, threat and fraud analytics, predictive analytics for  insurance and predictive analytics for banking. Before that he worked as a senior writer at SPSS where he also wrote about predictive analytics in white papers, web copy, product collateral, email marketing, customer events and  catalog copy. 

Gregg  has proven expertise in transforming complex technology messaging into compelling, easy-to-understand content. As a journeyman marketing writer,  he has worked within software companies, for marketing and public relations agencies,  freelance and as writing director and partner of his own agency. He is skilled  in best practices for social media content, SEO web copy and email marketing.  In previous professional lives, Gregg also worked as speechwriter and a news  reporter.