Customer Recognition Programs

Let’s face it: it’s not easy getting a customer to speak publicly about their use of your services or products, but it’s critical if you want to succeed in a competitive market. At Activa PR, we’ve turned the standard approach to customer reference programs on its head to help you gain industry validation while recognizing and celebrating your customers’ achievements.

Hailed as a “secret weapon” and “among the most valuable corporate marketing programs” by seasoned executives, this unique customer marketing and reference program brings power not only to your organization, but also to your customers. By showcasing your combined innovation and thought leadership, and by providing a platform in which you and your customers can shine, a true partnership can be born.

With more than 25 years of cumulative experience in managing customer reference programs, including in some of the most challenging markets like network security, Activa PR has developed a unique methodology that goes beyond traditional one-way reference initiatives that lack value for the customer. Through the years, Activa PR has worked with a veritable “who’s who” of companies to incorporate customer successes into our clients’ sales, marketing and public relations programs as either a standalone component or as part of a comprehensive, full-service PR program.

Some of the ways our clients partner with their customers
to showcase joint successes include:

• News releases and case studies
• Customer quotes
• Media interviews
• Speaking opportunities
• Industry awards for customers
• Analyst references
• Webinars
• Marketing collateral
• Video testimonials
• Social media engagement