Social Media

Gartner has predicted that by 2014, social media use will overtake email as the primary form of communication for business users…

Social networks have categorically changed the way we communicate forever. The amount of news and information went from being a 24-hour cycle to a minute-by-minute cycle. Embracing, understanding and utilizing social media in addition to traditional public relations needs to be a key factor in all communications plans.

But hiring a summer intern to run this critical aspect of your branding isn’t going to cut it anymore. With your digital brand reputation on the line, organizations need an experienced professional at the helm of their social media initiatives. At Activa PR we take a strategic, proactive approach to your digital presence, going beyond the occasional tweet and creating fan pages to using these new tools to promote your message and enhance your brand equity.