Traditional PR and Marketing Communications

Activa PR will help tightly integrate a plan with your business goals. Our seasoned experts will work with you to design the best communications strategy to align directly with all of your business and marketing objectives, and we’ll clearly spell out the tactics needed for effective execution along with the results you can expect to achieve.

Of course we know how to write a great press release. But these days, it takes more than a news release to achieve your communications objectives. Great content is integral to successful communications, particularly as the need for user-generated content grows and publications turn to “experts” for their editorial contributions. Our skilled writers include former and freelance journalists, bloggers and seasoned experts that can fulfill just about every writing need known to PR and marketing, including:

• Corporate boilerplates
• Brochures
• Website copy
• Customer case studies
• Press releases
• Testimonials
• Blog copy
• Contributed, ‘ghostwritten’ articles
• Company and executive background documents
• Data Sheets
• Whitepapers

Media relations continues to be a hallmark of effective PR. At Activa, we take ‘relations’ with the media to heart and have established great relationships with some of the most influential industry and business writers today. With a finger on the pulse of emerging industry trends and the know-how to position you and your story for heightened media visibility, Activa PR’s media relations services encompass the following:

• Product launch tours
• Editorial calendar programs
• Proactive outreach on key issues facing your industry
• Competitive analysis
• Contributed article placement
• Media training
• Thought leadership positioning
• Business and financial media relations

We work directly with leading and emerging firms that influence your customers’ buying decisions through the following:

• Analyst tours
• Briefing materials and research
• Testimonials
• Ongoing outreach

Activa PR clients establish a key presence at their leading industry tradeshows and conferences through speaker placements, allowing them to directly address their target audience and prospects. Our speaker relations services are proven to secure speaking engagements and panel participation within premier industry events so that you can:

• Establish thought leadership
• Address your company’s vision to top decision makers and influencers
• Build your company’s brand and visibility via high-level venues
• Share your and your clients’ best practices through case studies that inform the market and build credibility

Landing an industry award or securing a rave product review remains one of the most effective and fastest ways to generate credibility for a product or service. Activa PR helps clients secure the highest product accolades and win some of the most prestigious industry awards in the technology, learning and information security sectors. We carefully manage every step of this process, from the development and management of an awards and product reviews calendar to the writing of compelling submissions that help our clients stand out from the pack and ultimately secure the win.