— CASE STUDY —
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.
MarTech
Challenge
Most U.S. business people had never heard of Socialbakers, even though its AI-powered social media marketing platform is used by thousands of brands around the world. Activa PR was hired to help the company build awareness and credibility in the U.S. beyond the MarTech industry insiders who already recognized the company’s stature as the leading social media marketing platform.
Solution
Activa PR leveraged its own understanding of reporter interests, breaking (and upcoming) news, and industry trends to insert Socialbakers data, insights, and commentary into top tier business and trade press coverage. After all, Socialbakers had the largest social media data set in the industry. This effort included publicizing Socialbakers’ regular reports on social media trends, providing tailored data to reporters covering breaking news (including big company earnings and new platform announcements), and placing thought leadership articles for Socialbakers CEO Yuval Ben-Itzhak.
Results
Socialbakers is frequently featured in such top business media as The Wall Street Journal, CNBC, Bloomberg, TheStreet.com, Marketwatch, Associated Press and more. Specialized marketing and advertising industry outlets such as Adweek, Digiday, MediaPost, MarketingLand, eMarketer and others also recognize Socialbakers CEO Yuval Ben-Itzhak as a thought leader worth interviewing and quoting. Several have published his bylines on industry trends or featured him in podcasts. By becoming a go-to resource for industry reporters, Socialbakers has achieved its goal of becoming much better known in the U.S. market and cultivating strong relationships with the media.