Tag / digital marketing

RSA is one of Activa’s favorite conferences, and we have been representing clients there for more than a decade. As the dust settles on last month’s event, it gives us the opportunity to reflect on how it compared to its predecessors. By far the biggest change that jumped out at us was the infosec industry’s newfound sense of realism. While in years past there have been rallying cries to Read More

In today’s business climate, it’s harder than ever to get your audience’s attention, particularly at industry events and tradeshows where noise levels – on and off the tradeshow floor – threaten to obscure all but the most prominent players. But don’t overlook the opportunity to get coverage - trade shows are far from dead. Events offer face-to-face opportunities to connect in person with reporters and influencers and are still good...

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You might be asking yourself: Why be social at events in the first place? Don’t I already have enough to do? Social media can play an important role at any type of event – whether it’s tradeshows or even webinars – and can help you achieve a variety of different goals. For those who are dubious about social media, there are many benefits to creating a social media strategy for your next event. Using a variety of channels, such as Twitter,...

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2013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes: Twitter’s IPO announcement, Google and
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One of the most common goals for a company that is developing or overhauling their social media strategy is quite simple: get more people to listen. But how do you do that when there is already so much noise out there? Companies are not just competing with similar businesses anymore. If you’re trying to generate leads or engage followers through social media, chances are you are also competing for attention with your prospect’s family, friends,...

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This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe, Dell, Four Seasons, and Hubspot, to name a few. This begs the question: What encompasses...

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Consumers are influential. They have the power to influence their peers to buy or not buy your products – both offline and online. How is this determined? Based off their experiences with your brand. Creating a brand advocacy program can help you take steps towards turning your customers into advocates. Here are some tips to help you get started: (more...)

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“We are at the intersection of a perfect storm for online trust,” said Craig Spiezle, executive director and president of the Online Trust Alliance (OTA), at the kickoff of the Oct 1-4 Online Trust Forum, a gathering of 200 top experts in online security and privacy. Activa PR had the pleasure of attending this conference, run by OTA, our client. We heard from speakers including...

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One of the things I love most about my job is talking to entrepreneurs about their seed ideas and visions for their fledgling start-ups. This past week we had the pleasure of visiting the offices of UpWest Labs – an accelerator that launched earlier this year specifically for Israeli entrepreneurs. We were invited to visit with UpWest's co-founder Shuly Galili – a seasoned Silicon Valley veteran – and learn...

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Earlier this month, I attended a fascinating session by Vocus, a media relations database company, on how to better use Twitter. All of our clients use Twitter now – we are sold on the value, particularly for following media and influencers, as well as building thought leadership. But even so, there were some interesting nuggets of advice for those of you who still need convincing, or perhaps need extra inspiration...

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