DIGITAL HEALTH

Challenge

AdvancedMD needed to maintain its leadership position among private physicians and their practices, despite increased competition from emerging web-only start-ups as well as established providers. 

Solution

Activa PR developed a multi-pronged plan that included media and influencer outreach, a rapid-response program offering commentary on breaking industry and regulatory topics and trends, and a robust customer reference program that showcased innovative use of AdvancedMD.

Results

Activa PR positioned AdvancedMD as a pioneer in the crowded cloud electronic health records and medical billing markets by offering timely commentary on industry trends impacting physicians and billers alike.The resulting coverage in leading healthcare and business publications validated the company’s product innovation and corporate leadership. The program also promoted AdvancedMD customers—small practice doctors and office administrators—as leaders in the new era of healthcare IT.  Some customers were even featured as bloggers in premier industry publications.