CybelAngel is a data risk protection company using proprietary AI technology to analyze billions of data leaks per day to detect threats that other cybersecurity providers can’t. It had already earned accolades and press coverage in Europe. Could the Activa PR team put CybelAngel on the map in the U.S. in time for a major funding announcement followed by a product launch at the high profile RSA Conference, which was just weeks away?

As the leading social media management platform, Socialbakers had access to the largest social media data set in the industry. How could it leverage that asset to build awareness and credibility in the U.S.? 

NowRx was transforming on-demand prescription delivery by leveraging voice-activated virtual assistants and robotics. How could it steal attention from on-demand pharmacy start-ups that had launched earlier and already established themselves as mindshare leaders? 

By shining the spotlight on physicians and administrators using its innovative cloud technology and providing expert commentary on industry trends, Activa PR positioned AdvancedMD as a pioneer in the crowded Electronic Health Records (EHR) and medical billing markets.

How does a relatively unknown company in the hyper competitive cybersecurity market change its business strategy, become a respected thought leader in their new field and garner regular national press coverage?

A leading provider of endpoint data protection had hundreds of satisfied customers – with almost none willing to speak publicly about their successful deployments. That’s until a partnership with Activa PR turned the standard approach to ‘reference programs’ on its head – with powerful results.