B2B

Challenge

Aria needed to shift its reputation as a provider of billing solutions for small and medium-sized businesses (SMBs) to the cloud billing and monetization platform of choice for global enterprises. After all, it could now enable billing for the most complex usage scenarios across a wide range of verticals, including connected vehicles, healthcare, telecommunications, and for the Internet of Things (IoT.) 

Solution

Activa PR turned up the media volume for Aria with an aggressive program that worked in lockstep with content marketing by leveraging content, infographics, thought leadership commentary and by identifying and leveraging news jacking opportunities.

Results

Activa PR’s aggressive efforts increased earned media by nearly 50% the first three years before accelerating to produce 104% growth in earned media in a single year, with 178 articles in one calendar year alone. This included coverage in such top-tier publications such as VentureBeat, TechCrunch, SiliconANGLE, Fortune, Inc, CFO, The Mercury News, and Detroit Free Press positioning Aria’s co-founder and chief innovation officer as a thought leader in IoT and connected cars. Not only was Aria able to distance itself from its old placement in the SMB market, the company was named a leader in the prestigious “Subscription Billing Market” WAVE by a leading analyst firm.