CYBERSECURITY

Challenge

Finjan needed a public relations partner that would help support its transformation to the enterprise web security market by building industry awareness to drive product demand and establish the company as a leading authority in its new space.

Solution 

Activa PR developed an aggressive and laser-focused campaign to establish the little-known company as the go-to expert on malicious internet threats. The plan included the Finjan Quarterly Threat Report, a regular internet security status report issued by Finjan to media; a hand-picked media and analyst tour; and a proactive “tiger team” that scanned  for internet security news and responded rapidly with company spokespersons to address the issues.

Results

In just a short time, the media started asking for Finjan’s quarterly threat reports in advance, helping to position Finjan and its executives as experts on cybercrime and web security.  Finjan received consistent media coverage in leading outlets ranging from USA Today to ABC News to the New York Times to a wide range of industry-specific press. Reporters tapped Finjan for commentary on evolving security news thanks to the lightening quick response of the Finjan/ Activa PR team.

Finjan’s strong brand in the market and reputation around the world led to great visibility and resulted in the company’s acquisition by M86 Security.

“Thanks to our outstanding partnership with Activa PR, Finjan gained tremendous recognition and received excellent coverage that placed us in the headlines of the most prestigious publications. The hard work of the Activa team helped to dramatically boost our brand recognition, and Finjan’s messages were articulated in relevant, interesting ways that helped us become a well-known security vendor across the globe. I would highly recommend their work to any company,”

— Yuval Ben-Itzhak, former CTO, Finjan (acquired by M86 Security)