DIGITAL HEALTH

Challenge 

NowRx had raised a seed round of funding and had acquired thousands of customers within months of launching. However, it faced steep competition for mindshare in the media with other on-demand pharmacy startups that had launched earlier. The company needed help rising above the noise and demonstrating its value proposition to consumers and investors alike.

Solution  

NowRx turned to Activa PR to help elevate its visibility and get its story in front of key local audiences in the Bay Area/Silicon Valley print and broadcast media as well as with healthcare influencers. 

Results

Within weeks, NowRx was featured on KGO-TV, in the San Francisco Business Times and in scores of healthcare publications as a result of Activa PR’s program.  Activa PR also secured coverage in business and tech outlets such as TechCrunch who covered the company’s seed round and innovative industry model. Activa PR also helped to secure an exclusive feature on CNBC for NowRx’s industry-first use of Google Home for on-demand fulfillment of prescription medications.